With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
Event Type: Webinar
Address: Online, Online, SE1 0BE
Places available: 50
Places remaining: 18
Trainer: Russell Goldsmith MPRCA
This session explores the opportunities available to you to use video to engage your audiences, be that owned, earned or paid for. Showing how it can be integrated as a key tactic for a specific activity, or to form a strategic part of your longer-term communications plan.
From creating micro-content for Instagram, to streaming live events through Facebook Live.
We will also show how to use video to:
- Amplify your message and improve reach through targeted coverage on online media and influential bloggers
- Work with Social Talent and YouTubers
- Generate buzz
- Increase your ROI
We also cover different types of short form content, including how-to guides, news and feature videos, issues-based stories, drone footage and audiograms for promoting podcasts, as well as looking at video used for internal communications and corporate events. Plus, we finish with some production tips and what is involved in subtitling and voiceovers as well.
Including latest research figures, the importance of using native video players, plus attention spans and viewing habits, this workshop will help communications professionals begin to build a strategy for their next campaign.
Who should attend?
This course is suitable from junior to senior level PR professionals who need to understand how to integrate video content into a digital PR campaign or longer term PR strategy.
Attendees will receive a copy of the presentation including links to all relevant case studies and sources