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PRCA UK National Conference: Communications and Influence in the post-pandemic era


Date

08 Jul 2021

Time

09:00

Location

London

Details

Summary:

Venue: IET, Savoy Place, London, WC2R 0BL
Timings: 09:00-16:30

Earlybird Prices until 28th May
Member: £160+VAT
Non member: £200+VAT

After the 28th May
Member: £190+VAT
Non Member: £230+VAT

This Conference is scheduled to take place physically in July and will be streamed live. If restrictions are imposed the conference will move to a fully virtual format.

Event Type: Conference

Address: IET, Savoy Place, London, WC2R 0BL

Ticket Type Non Member Price (excl VAT) Member Price (excl VAT)
Non-Member Price Ticket for Conference Event : PRCA UK National Conference: Communications and Influence in the post-pandemic era £200.00 £160.00 Login or register to book

Event Overview

The pandemic crystallised the value of communications and public relations in both the boardroom and in society. We have the ear of the c-suite - but what comes next? How can communications professionals build on their platform to better support clients and organisations through the global economic recovery?

This year’s UK National Conference brings together business and PR minds from the likes of Google, IKEA, and the Cabinet Office to explore how PR and communications professionals can thrive in a new business era defined by trust, collaboration and authenticity. The conference also features a special session on mental health with former no.10 strategist, Alastair Campbell.

This Conference is scheduled to take place physically in July and will be streamed live. If restrictions are imposed the conference will move to a fully virtual format.

Earlybird Prices until 28th May

Member: £160+VAT

Non member: £200+VAT

After the 28th May

Member: £190+VAT

Non Member: £230+VAT

The conference will follow 3 over-riding themes which are:
1. Trust and Reputation in a Post-Pandemic World: Showcasing the ingredients for trust-building; the role of empathy and ethics in the post-pandemic world.

2. Taking your people with you: exploring how investment in people – though inclusive cultures and strong purposeful leadership can deliver better productivity, a happier workforce and enhanced value for clients and organisations.

3. Cultivating collaboration in the new business era: exploring how organisations and businesses can work closer with one another through partnerships across sectors, cultures and borders to deliver value for business and society

Headlined by: Sophie Morgan, TV Presenter, Inclusion Consultant and Disability Advocate

A serial entrepreneur & TV Presenter, Sophie uses her position of influence to create the change that she wants to see in the world. She doesn’t just talk – she enables and creates change in everything she does, from travelling the world to document abuses in human rights, to hosting Global Disability Summits and working alongside global brands such as Airbnb and GoPro to open their minds to the ‘disability opportunity’.

SEE OUR SPEAKER BOOK

2021 Agenda: 

Time: (BST)

 

09:00

Welcome

Francis Ingham, Director General, PRCA

 

09:05

Chairman Welcome

Rachel Friend, CEO, W Communications | PRCA Chairman

 

09:10

 

 

Keynote discussing teamwork and trust

Sophie Morgan, TV Presenter, Inclusion Consultant and Disability Advocate

09:40

Keynote:  Fighting misinformation

Peter Heneghan, Deputy Director of Digital, 10 Downing Street & Cabinet Office Communications

 

10:10

Panel: From Collective Trauma to Sustainable Working Practices and Resilience Building

 

So many cliches from living and working through COVID times but as we’ve all battled through this collective societal trauma, but haven’t we all learnt so much about ourselves? How we tick, how we combine home and work like never before, what stresses us and what helps wellbeing and productivity. With the proverbial rug being constantly whipped from under us, government guidelines, tier systems, furlough schemes in never-ending flux and, the prospect of ‘hybrid working’ for the a while to come, this panel will explore how we turn the lessons of previous months into positive and sustainable ways of working for the future. How do we build wellbeing and personal resilience and, organisational cultures that give the individuals within, the best chance of resilience and success?

 

Moderator: Jane Fordham, Founder, Jane Fordham Consulting | Partner and Head of People & Culture, Hanbury Strategy

  • Addy Frederick, Group Communications, Prudential | Treasurer WIPR
  • Sheeraz Gulsher, Co-Founder, People Like Us | Account Director, Pretty Green
  • Rob Stephenson, CEO, FormScore | Founder InsideOut LeaderBoard
  • Adam Millar, Account Manager, CC Group

 

10:55

Anna Salter, Evaluation Director, Kantar

 

11:20

15 minute break

 

11:35

Keynote discussing Mental Health and Taking Your Staff With You

Alastair Campbell, writer, communicator and strategist

 

12:05

Panel: The Purposeful CEO

 

Moderator: Kerry Thorpe, Head of Communications, Europe, Ben & Jerry’s

  • Olivia Ross-Wilson, Communications Director (CCO), Ikea
  • Chris Turner, Executive Director, B Lab UK
  • Ben Greensmith, Lord Chocolonely III, Tony’s Chocolonely
  • Jo Ogunleye, B2B Communications, Google

 

12:50

LUNCH

13:45

REEB and PRCA Diversity Group update

13:55

Interactive Diversity, Race and Ethnicity Workshop

Led by:

Barbara Phillips, Chair of PRCA’s Race Ethnicity and Equity Board (REEB).

Anna Geffert and Ngozi Emeagi, President and Vice President, Women In PR

 

This will be an interactive workshop for attendees to explore ways in which to tackle race and diversity issues at work and learn about which actions work and those that probably won’t.

 

14:25

Keynote discussing Change and Brexit

Ian Wright, Chief Executive, Food and Drink Federation

 

14:55

Panel: How to harness AI in comms, ethically and for competitive advantage

 

AI is disrupting the business landscape, reshaping many job functions, including PR and comms. The pragmatic panel debate will explore this change, and the related macro issues such as ethics, jobs, education, and regulation. The team will also discuss competitive advantages for the world of PR and comms, and consider the tools available and how to get started.

 

Moderator: Katie King, author, trainer and AI consultant

  • Victoria Peppiatt, CRO and Co-Founder, Phrasee
  • Vic Miller, VP Global Comms, Brand Watch
  • Rory Sutherland, Vice chair, Ogilvy
  • Michael Mpofu, Head of Comms, Worry and Peace

 

15:40

Keynote from Nitin Mantri, Group CEO at AvianWE & President ICCO

 

16:00

Keynote on creativity/ innovation

Rachel O’Reilly, Director of Communications, KUONI

 

16:30

Conference finish

 

If you would like to sponsor this year’s National Conference, please email Steve Miller on Steve.Miller@prca.org.uk

You can find out more about our venue, IET, Savoy Place, London here

For more information please email anna.green@prca.org.uk

This event is worth 30 points in the PRCA CPD Programme.