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Producing Thought Leadership That Actually Works


13 Jul 2022




Virtual Classroom



This provocative, mixed media course will provide you with the tools and confidence you need to produce thought leadership that makes a practical, measurable difference to your reputation, relationships and impact. Highly interactive, the course will draw on specific, award-winning agency and corporate examples to help transform the way you approach thought leadership.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Places available: 12

Places remaining: 3

Trainer: Rod Cartwright FPRCA

Image of trainer

Event Overview

Event Overview

 How will attendees benefit


In the age of purpose, the challenge to produce provocative, high impact thought leadership is never far from your to-do list. Drawing on Rod's personal experience of creating and deploying award-winning international thought leadership campaigns, participants will be inspired to think differently about thought leadership and armed with the tried-and tested techniques needed to deliver truly eye-catching campaigns.    


Who should attend

The course has been designed for any PR and communication practitioner (in-house or agency) leading or delivering thought leadership programmes for their agency or internal clients - as well as for marketing, business development and communication teams on either side of the fence.


What attendees will learn

The course will cover:


  • Definitions of thought leadership
  • Award-winning agency and in-house thought leadership campaigns
  • The importance of appealing to the left and right brain - to the head and to the heart  
  • The power of primary and secondary research
  • Creating rich content to bring thought leadership to life beyond the written word
  • Driving media coverage, sparking social engagement, securing speaker opportunities and generating leads
  • Interactive group exercises to build your own thought leadership 


  • Follow-up slides and videos and the offer of a follow-up phone call to answer any questions from the course.