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PRCA UK Conference 2022: Public Relations in the New Business Era


07 Jul 2022







Timings: 09:00-17:30 BST

Event Type: Conference

Address: One Great George Street, London, SW1P 3AA

Event Overview

A new business era has dawned. As the world emerges from the pandemic and grapples with complex geo-political issues, PR professionals have a duty to build trust through professional and ethical communication.

This year’s PRCA UK Conference will explore how PR and communications professionals can navigate the new business era to deliver value for clients, colleagues and society.

The conference will follow three core themes:

1. The power of people: exploring the importance of purposeful leadership and inclusive cultures, and their impact on organisational success.

2. Building meaningful relationships: reflecting on how organisations can create valuable partnerships and work closely together across sectors, cultures, and borders.  

3. Improving brand reputation and trust: examining which key factors contribute to trust within this new business era - enabling organisations to build reputable and trusted brands.  




08:30 Welcome Coffee and Registration 


Introduction and Welcome 
- Francis Ingham, Director General, PRCA 


- Sarah Scholefield, Global CEO, Grayling and PRCA Chair 2022-2024


Inspirational Keynote 
- Haroon Mota, marathon runner, mountaineer and founder of the Active Inclusion Network


Panel discussion: How to build a racially equitable culture in PR
Moderated by: Sudha Singh, Founder, The Purpose Room
- Sheeraz Gulsher, Communications Manager (EMEA), Snap Inc.
- Jo Ogunleye - B2B Communications Lead, UK - Google

Jinan Younis, Director, Purpose Union


T-R-U-S-T - find out what it means to you
- Jake O’Neill, Head of Marketing, Vuelio


Value or Values - what's your opinion?
- Iain Anderson FRSA - Executive Chairman - Cicero/AMO

11:00 Coffee Break

Death on the Thames: The Media as a Canvas and How to Stop Creating Wallpaper for Brands  
- Mark Borkowski Founder, Borkowski

11:50 The Human Imperative: Putting Human Relationships (Back) at the Heart of Public Relations
Moderated by: Rod Cartwright, FPRCA: Founder and Principal, Rod Cartwright Consulting
- Celine Schillinger: Founder and CEO, We Need Social and Author of "Dare to Un-Lead. The Art of Relational Leadership in a Fragmented World"
- Kate Hartley, FPRCA: Co-Founder, Polpeo and Author of 'Communicate in a Crisis Understand and Influence Consumer Behaviour to Maximize Brand Trust'

- Shayoni Lynn, FPRCA, CEO and Founder, Lynn
- Anna Salter, Head of Consultancy, Onclusive
12:35 The Need for Meaningful Measurement
- Orla Graham, Account Director, CARMA
12:55 Lunch
13:45 A Global Perspective on Public Relations and Geopolitics
- Farzana Baduel, Co-founder and CEO, Curzon PR

Brand Activism and Purposeful Action in 2022 
Moderated by Jack Richards, Marketing Manager, UK & Nordics, Talkwalker
 - Kamiqua Lake, CEO at Coldr and Founder of UK Black Comms Network 
 - Sara Collinge, Managing Director, Don't Cry Wolf
 - Amy Barber, Head of Marketing North America, Tangle Teezer Ltd
 - Sarah Waddington CBE,  Co-founder and Director, Socially Mobile and Managing Director, Astute.Work

14:55 Coffee break
15:10 What the Future of Inclusive Communications Looks Like - Powered by the PRCA Health Group
Moderated by: Rosie Harrold, Senior Consultant, Havas Just

- Satyen Dayal, Race Equality Matters Strategy Board Member and Executive Director & Co-Head of UK Diversity, Equity and Inclusion at Edelman
- Francesca Lawson, Co-creator of the Gender Pay Gap Bot
- Chidiebere Ibe, Chief Medical Illustrator Journal of Global Neurosurgery, Forbes featured and Ted X speaker  
15:55 Fighting Misinformation Around the Climate Crisis
- John Brown, Founder, Don't Cry Wolf
16:30 Networking drinks - in partnership with the PRCA Health Group
17:30 Event Close


We hope to welcome you in-person to this year’s conference, which is taking place at One Great George Street, London, SW1P 3AA. However, if you’d rather join us from the comfort of your own home (or office), virtual tickets are also available. These will offer access to a live stream of the event. Please email if you wish to purchase a virtual ticket.

Standard pricing

In-person member ticket: £190 + VAT

Virtual member ticket: £150 + VAT

In-person non-member ticket: £230+VAT

Virtual non-member ticket: £190 + VAT

Agency Ticket

Can't decide who you want to attend? Why not buy our agency ticket, one price for x2 physical tickets plus as many people as you want from your organisation can watch the live stream!
Standard - £380 + VAT

Please email Danielle if you would like to take up this offer:


With thanks to our event sponsors:

If you would like to sponsor this year’s UK Conference, please email Steve Miller on


You can find out more about our venue, One Great George Steet, London, here.

This event is worth 30 points in the PRCA CPD Programme.