Details
Summary:
Timings: 09:00-17:30 BST
Event Type: Conference
Address: One Great George Street, London, SW1P 3AA
Event Overview
A new business era has dawned. As the world emerges from the pandemic and grapples with complex geo-political issues, PR professionals have a duty to build trust through professional and ethical communication.
This year’s PRCA UK Conference will explore how PR and communications professionals can navigate the new business era to deliver value for clients, colleagues and society.
The conference will follow three core themes:
1. The power of people: exploring the importance of purposeful leadership and inclusive cultures, and their impact on organisational success.
2. Building meaningful relationships: reflecting on how organisations can create valuable partnerships and work closely together across sectors, cultures, and borders.
3. Improving brand reputation and trust: examining which key factors contribute to trust within this new business era - enabling organisations to build reputable and trusted brands.
SEE OUR SPEAKER BOOK
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Agenda:
Time | |
08:30 | Welcome Coffee and Registration |
09:00 |
Introduction and Welcome |
09:05 |
Welcome - Sarah Scholefield, Global CEO, Grayling and PRCA Chair 2022-2024 |
09:10 |
Inspirational Keynote |
09:40 |
Panel discussion: How to build a racially equitable culture in PR |
10:20 |
T-R-U-S-T - find out what it means to you - Jake O’Neill, Head of Marketing, Vuelio |
10:30 |
Value or Values - what's your opinion? |
11:00 | Coffee Break |
11:20 |
Death on the Thames: The Media as a Canvas and How to Stop Creating Wallpaper for Brands |
11:50 | The Human Imperative: Putting Human Relationships (Back) at the Heart of Public Relations Moderated by: Rod Cartwright, FPRCA: Founder and Principal, Rod Cartwright Consulting Panellists: - Celine Schillinger: Founder and CEO, We Need Social and Author of "Dare to Un-Lead. The Art of Relational Leadership in a Fragmented World" - Kate Hartley, FPRCA: Co-Founder, Polpeo and Author of 'Communicate in a Crisis Understand and Influence Consumer Behaviour to Maximize Brand Trust' - Shayoni Lynn, FPRCA, CEO and Founder, Lynn - Anna Salter, Head of Consultancy, Onclusive |
12:35 | The Need for Meaningful Measurement - Orla Graham, Account Director, CARMA |
12:55 | Lunch |
13:45 | A Global Perspective on Public Relations and Geopolitics - Farzana Baduel, Co-founder and CEO, Curzon PR |
14:15 |
Brand Activism and Purposeful Action in 2022 |
14:55 | Coffee break |
15:10 | What the Future of Inclusive Communications Looks Like - Powered by the PRCA Health Group Moderated by: Rosie Harrold, Senior Consultant, Havas Just Panellists: - Satyen Dayal, Race Equality Matters Strategy Board Member and Executive Director & Co-Head of UK Diversity, Equity and Inclusion at Edelman - Francesca Lawson, Co-creator of the Gender Pay Gap Bot - Chidiebere Ibe, Chief Medical Illustrator Journal of Global Neurosurgery, Forbes featured and Ted X speaker |
15:55 | Fighting Misinformation Around the Climate Crisis - John Brown, Founder, Don't Cry Wolf |
16:30 | Networking drinks - in partnership with the PRCA Health Group |
17:30 | Event Close |
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We hope to welcome you in-person to this year’s conference, which is taking place at One Great George Street, London, SW1P 3AA. However, if you’d rather join us from the comfort of your own home (or office), virtual tickets are also available. These will offer access to a live stream of the event. Please email events@prca.org.uk if you wish to purchase a virtual ticket.
Standard pricing
In-person member ticket: £190 + VAT
Virtual member ticket: £150 + VAT
In-person non-member ticket: £230+VAT
Virtual non-member ticket: £190 + VAT
Agency Ticket
Can't decide who you want to attend? Why not buy our agency ticket, one price for x2 physical tickets plus as many people as you want from your organisation can watch the live stream!
Standard - £380 + VAT
Please email Danielle if you would like to take up this offer: Danielle.murphy@prca.org.uk
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With thanks to our event sponsors:
If you would like to sponsor this year’s UK Conference, please email Steve Miller on Steve.Miller@prca.org.uk
You can find out more about our venue, One Great George Steet, London, here.
This event is worth 30 points in the PRCA CPD Programme.