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Client Management: A strategic guide to successful client relationships


02 May 2024







Improve and develop your working relationships with each client so that you can concentrate on getting results with the assurance that the account is running smoothly. This course shows you how to avoid conflict, disappointment and unmanaged expectations by applying a strategic framework and heading off problems before they blow up. After the course you'll know how to approach each of your client relationships to build mutual trust, get things moving, and create value so that cooperation becomes the norm.

Event Type: Classroom

Address: Thistle Holborn, London, WC1A 2SD

Places available: 8

Places remaining: 4

Trainer: Emma Ewing

Image of trainer

Event Overview

How attendees will benefit
You will understand how to make difficult working relationships better and good working relationships great. You'll discover how to confidently negotiate deadlines, tackle difficult situations and present your ideas with clarity and persuasion.
You'll be given the tools to help you set expectations at each stage of the working relationship, from the 'honeymoon' period at the start of the contract to the long-standing retained client.

Who should attend
This course is aimed at agency account managers and directors who would like to hone their client handling skills in a strategic way and build on their existing strengths.

What attendees will learn

  • How to identify what makes client interactions successful
  • How to create a consistent communications framework
  • Heading off tricky situations before they occur
  • Uncovering hidden expectations that derail your objectives
  • Getting past 'no' and having constructive client conversations
  • Handling difficult conversations with confidence and credibility
  • The framework for successfully pitching your ideas and proposals

About the trainer
Emma Ewing is PR trainer, coach and consultant with a particular interest in communication, people management and personal effectiveness. She advises and trains in a range of organisations in the UK and around the world, meeting PR practitioners from every area of the industry. Before becoming a trainer Emma's career spanned in-house, public sector and latterly high-tech PR in a consultancy environment. She understands the pressures involved in the industry and uses this background to ensure her training is realistic, practical and effective.