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Getting close to the Sludge!


12 Sep 2023






Event Type: Industry Event

Event Overview

Join us for a 30-minute conversation to make a profound difference to your thinking and doing with

Padraig McKeon, former President of the Public Relations Institute of Ireland and Andy Green FRSA Cofounders of the Dublin Conversations

  • Discover where you sit on the purpose spectrum to identify where you are in responding to the idea of ‘Purpose’.
  • Understand how even the most purposeful can innocently or inadvertently stray into doing Fake Purpose or purposewash.
  • Recognise the four key drivers containing twelve different dimensions to Fake Purpose and purposewash
  • Identify the five levels of causewashing
  • Learn how to avoid or disentangle yourself when you inadvertently do Fake Purpose, or are in a deep, bad situation where you feel trapped, unable to say ‘No’, or leave.

The event is part of the PRCA’s annual Ethics Month, which takes place during September. This year’s chosen theme is ‘authenticity’. The PRCA wants an open free-flowing discussion on what this means, rather than impose a single view.

Register now: