Details
Summary:
Whether you work in an agency or in-house, solid business understanding is key. Knowing your business – or that of your clients’ – is key to having impactful conversations with senior leaders and unlocking value. This introductory workshop will give you a chance to look at business fundamentals, analyse financial information and strategy … which will in turn help you make an impact with senior stakeholders.
Event Type: Classroom
Address: Thistle Holborn, London, WC1A 2SD
Places available: 12
Places remaining: 9
Trainer: Stephen Welch
Event Overview
How attendees will benefit
You will learn how to analyse an annual report and how to use this information in presentations, conversations with senior leaders, and to link to your own work. You will learn simple tools and tricks to analyse a business and surprise senior leaders with your business nous. You will learn how to frame your work in terms of business solutions and strategy: helping you make an impact.
We will use the ‘play-learn-do’ approach to analysing a fictitious construction company. You will work in teams to ‘play’ with this business and develop some initial conclusions, then you will learn tools and techniques to review the business. After that you will ‘do’ the analysis again (using the tools you have just learned) to give you a chance practice the techniques and apply them to your own or your clients’ business.
This is part 1 of an extended curriculum on Business acumen, which we are currently developing
Who should attend
The course is for mid-senior professionals who want to make an impact with senior leaders, especially those leaders without a PR/comms background.
What attendees will learn
- Simple tools and techniques to understand a business model.
- A framework to translate their conclusions into powerful conversations.
- Approaches to link their work and projects (and/or pitches) to business outcomes.