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Changing the Narrative: How to drive positive and accurate language in women's health communications


Date

26 Mar 2024

Time

12:00

Location

External

Details

Summary:

26th March, 12pm GMT

Register here: https://us06web.zoom.us/webinar/register/WN_LTugIr0bSQu9Q1d8jtLZsQ 

Event Type: Industry Event

Event Overview

Register here: https://us06web.zoom.us/webinar/register/WN_LTugIr0bSQu9Q1d8jtLZsQ

Language remains one of the biggest barriers to effective women’s health communications. Research with more than 5,000 women reveals the ongoing prevalence of outdated and unsupportive terminology, censorship and issues around accuracy of information.

Join our expert panel as we discuss the key insights that are at the heart of some of these issues identify how collectively we can drive more positive and accurate language in women’s health communications to improve health experiences for women everywhere.

Moderator:

- Sam Brown, Head of PR – 72PointPLAY

Expert Panel:

- Susanna Galton – Health & Real Life Journalist, The Telegraph

Susanna has been a journalist for the national press for over 20 years. Writing, commissioning and editing features for the tabloids and currently at the Telegraph. She's covered many women's health stories in that time. She's also ghostwritten two best-sellers. She's a mum who lives in north London.

- Illiyin Morrison – Birth Trauma Specialist Midwife, Social Media Influencer and author of The Birth Debrief

Illiyin Morrison is a dedicated registered midwife, author, and the visionary owner of Mixing up Motherhood, an empowering platform for mothers. With a passion for supporting women during their childbirth journeys, Illiyin brings a wealth of knowledge and experience to her work. Her book, "The Birth Debrief," offers a compassionate guide for mothers to navigate the complexities of their birth experiences, providing insights and tools to process and heal.

- Gareth Lucy – Communications Director UK & ROI, Essity

With more than 19-years’ experience creating large-scale, multi-market communications campaigns for some of the world’s most well-known brands, Gareth leads the communications agenda for global hygiene and health company Essity and their extensive portfolio of brands, driving their brand purpose of Breaking Barriers to Well-being.

Register here: https://us06web.zoom.us/webinar/register/WN_LTugIr0bSQu9Q1d8jtLZsQ