Details
Summary:
Twitter is now X – and it’s changing fast. While it can often be a noisy ‘town hall’, X is still a highly relevant channel for PR professionals, for content promotion, listening, and crisis communications. While Threads and Bluesky continue to grow, they still do not have the traction and news-generating attention of X.
You may already run a client’s X profile and want to know best practice around content promotion and analysis, dealing with customers, and making the most of new features.
In this webinar, we look closely at the updated features on X, the difference between free and paid, plus new features. We look at best practice in the new X, from content creation to analytics, so you can make sense of X and make the most of it for your brand.
Event Type: Webinar
Places available: 50
Places remaining: 50
Trainer: Chris Lee MPRCA
Event Overview
This course will help PRs get X into perspective in its post-Twitter state. We will look at best practice from content planning and creation through to posting, community management and data analysis.
We will look at great case studies and lesser-known tips, tricks and creative hacks that will give you and your team the confidence to unleash the true power of X.
The webinar is for PR professionals who have a basic understanding of how X works and for those who may have past/current experience in managing client/brand tweet activity.
Attendees will gain a better understanding of how to integrate X into existing PR strategy and to measure its positive impact using advanced analytics data.
The session will offer all participants the chance to explore innovative ways to implement the ideas discussed into their current PR activity.
Learning Objectives:
- Gain a better grasp of how the commonly used features within X can be optimised in line with specific PR goals and metrics.
- Identify creative ways to increase visibility and engagement on X.
- Exploring the hidden features behind X’s default interface.
- Understanding performance on X through the data insights dashboard.
- Using X to engage with media, influencers, and industry stakeholders.
- Learning how to put together a comprehensive X brand strategy.
- Recognising the range of content formats that are supported by X and understanding the various advantages and vulnerabilities of different creative assets.
- Understanding how to effectively use paid promotions alongside regular organic X activity.
- Identify third-party tools and services that simplify the social media management process.
- How to use X for events.