Details
Summary:
For an industry experienced in raising the profile of organisations, people, products and services, we are often really poor at doing the same for ourselves.
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Places available: 10
Places remaining: 8
Trainer: Alison Clarke
![Image of trainer](https://www.prca.org.uk/civicrm/contact/imagefile?photo=alison_clarke_35ac30d7331a40c60f1e03f43ffde099.jpg)
Event Overview
This practical session will focus the mind on why it’s important to have a plan and how a sales focussed culture is critical to success. It will also look at the importance of growing existing client relationships.
Section 1 - New Business observations
- The competitive landscape
- Toolkit for success
- Where new business comes from
Section 2 – New Business Strategy and process
- Prospect targeting
- Strategy and process
- Prospecting messages
- Opening doors
Section 3 – Sales Strategies
- Building and managing a pipeline
- Recruiting to sell
- Selling not telling
Section 4 – Existing Clients
- Upselling & cross selling
- Team focus
- Loyalty and profit
Discussion & Close