Details
Summary:
Journalists have a sixth sense about whether or not something is a story – and whatever level you’re at, this course will help you develop a similar understanding of what counts as news in 2024, allowing you to identify and craft stories that work for both client and media.
Run by an ex-national newspaper journalist with 20+ years’ award-winning experience working for some of London’s best agencies, this interactive one-day workshop covers essentials like how to create better stories and write better press releases, plus latest exclusive insight on the 2024 media landscape
Event Type: Classroom
Address: Virtual Classroom, Virtual Classroom
Places available: 10
Places remaining: 10
Trainer: Howard Bowden
Event Overview
How you will benefit
We'll help you get inside the head of a journalist, to make them more likely to listen to you and pay attention to your press releases. You’ll understand better those things that never change in the world of comms and media, and also be aware of other things that never stop developing. You'll be equipped with useful tools for improving your PR output, and gain insight from senior journalists working on national titles. And you'll learn that the PR challenges you face are industry-wide: the PR environment is more challenging than ever and understanding that you're not alone is a great confidence builder.
Who should attend
This course is aimed at anyone who works in PR and comms who wants to update their skillset, revisit some of the basics that are essential to our business, and be able to talk more knowledgeably about the current media climate.
What you will learn
1. How the 2024 media landscape is evolving
2. Latest exclusive insight from national journalists
3. The three things that journalists will always want, and how to deliver them
4. How to think like a hack
5. How to pimp your press release
6. Classic story formats that work time and time again
7. How a fairytale can provide a rock solid platform for any press release
8. Making survey stories go the extra mile
9. How successful story campaigns in 2024 were put together
10. Taking your story, and your client, to the interview situation