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Richard Bagnall FPRCA

Co-Managing Partner & CEO of Europe & Americas, CARMA
CARMA - London

About Richard

Richard Bagnall, FPRCA, is the global co-managing partner for CARMA International, a leading provider of communications evaluation services, and the chairman of the industry’s global trade association, AMEC. Richard has advised international clients on the best ways to measure the effectiveness of their PR and prove its value to the organisation for more than 25 years. During this time, he has built and led some of the world’s foremost communications measurement consultancies, including Metrica, Gorkana and PRIME Research. Prior to his career in measurement and insights, Richard was a PR himself, having worked both in house and in agencies.