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Sarah Waddington CBE FPRCA

Managing Director
Newcastle upon Tyne

About Sarah


Sarah is the owner of Astute.Work, a pioneering hybrid agency which brings together the strongest management consultancy with strategic PR and marketing capability to help organisations build their social capital. She is the co-founder of Socially Mobile, a not-for-profit PR school equipping the workforce of today for the challenges of the future, and the founder and editor of #FuturePRoof, a series of books and community aimed at reasserting the role of public relations as a management function.