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Ger Peerboom CMPRCA

Vice President Corporate Communications Borouge, Abu Dhabi, UAE
Abu Dhabi Sustainable Water Solutions Company (SWS) - Abu Dhabi

About Ger

I am a seasoned communications professional with a successful track record impacting the performance of major organizations. Used to working closely with the C-suite and cross-functional teams to realize enterprise goals with the introduction of enhanced integrated communication and branding approaches. Always combining strong business acumen with innovation and collaborative leadership to lead complex, global projects. I was based in Europe and in Saudi Arabia and was involved in all areas of corporate communication; mainly in the petrochemical industry.

Currently I am working for petrochemical giant, Borouge, based in Abu Dhabi (UAE) as Vice President Corporate Communications.

Since the start of my career I have worked in complex, global matrix organizations which taught me to explore choices, set priorities, understand signals of sensitivity and become very savvy in dealing with a wide range of different stakeholders across a variety of cultures. An environment where perfection, working under time pressure, multitasking and setting priorities are the common standard.