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Betsy Reed

Big Sky Communications - London

About Betsy

Betsy Reed is a leadership and sustainability advisor, trainer, author and speaker. She has spent the entirety of her career focused on social and environmental issues, following a background spent in activism and community organising in her native US.

Born and raised in Wyoming, she moved to Scotland in 2003 and subsequently established her career in the UK. Over the course of the past 20 years, Betsy has worked on five continents and established an impactful career focused on communications, public affairs, campaigning and behaviour change with governments, NGOs, academic institutions and businesses. For the past nine years,  she has worked as an independent advisor and mentor to leaders and leadership teams on issues ranging from ESG to diversity and inclusion, wellbeing to purpose-driven culture.

Past roles include leading Nestle UK’s sustainability public affairs programme, serving as Head of Campaigns for Zero Waste Scotland, working as Director of leading international communications agency Grayling's sustainability unit and serving as the first Director of Scotland's national fair trade body. Betsy was invited to write the book 'Communicating Social and Environmental Issues Effectively,' published in summer 2020 by the UK PR and Communications Association (PRCA) and Emerald Publishing. It has been called ‘the definitive guide to planning and delivering great communications on complex social and environmental issues.’ She is currently a Professor of Leadership at a university in Barcelona and is Head Tutor for the Cambridge University Institute for Sustainability Leadership (CISL) popular executive education course ‘Communicating for Influence and Impact.’

Betsy brings all of this expertise to create and deliver trainings that are holistic, well-structured, interactive and practical.