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The Tetra Tranquility Tank


Inspire and educate the public about the world of fishkeeping with an innovative pop up in the London Underground.


Animal health/Veterinary

Monday, February 27, 2017

Agency: Speed Communications

The Challenge


Educate and inspire the public to explore the world of fishkeeping whilst positioning Tetra as a trusted leader in aquatics.

The Solution

Inspire the public by creating a head turning pop-up in a London underground tube station driving desire to purchase by showcasing how impactful and relaxing aquariums can be in the home. Support with national research highlighting the UK’s stress levels and the impact this has on mental and physical wellbeing backed by expert comment and interviews.


Bring the pop-up to life with a grand opening for media, magazine reader event, blogger event, family day, workshops for schools and meeting space for businesses. 

The Results

Over 3,000 visitors and 49 pieces of coverage spanning national, broadcast, online, consumer lifestyle, trade, blogs, regionals and social reaching an audience of over 170m. Shortlisted for a PR Moment award 2017