Summary
The Challenge
British smartphone manufacturer Wileyfox had a critical and consumer hit with its first handset: the Swift. Our challenge was to make the launch of Wileyfox's latest range reflect its disruptive brand message and create a distinctive space for the products in a crowded marketplace.
The Solution
We created an immersive launch event that brought the brand's individual and stylish personality to life. An industrial warehouse space was dressed to look like an Instagrammable fox's den. Tech and lifestyle media were invited, along with photographers, models, celebrities, musicians, bloggers and vloggers.
As well as a tech launch introduction to the new phones, attendees were entertained by DJs, a graffiti artist and magician Dynamo and could have their phones customised by an engraver. The launch was followed by intense press office activity, ensuring launch coverage and phone reviews in all target media.
The Results
Results
- Influencer attendees including Denise Van Outen, Belle About Town, Every Day Man, Fashion Mumblr.
- Media attendees including: Mail on Sunday, Cosmo, The Sun, Expert Reviews, Daily Mirror, Stuff, The Sunday Times
- 200 pieces of coverage
- 350 million combined circulation
