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Brewing content for a coffee powerhouse


NESCAFÉ celebrated three years of its NESCAFÉ Azera design competition in style, with bespoke tin designs based around the theme of positivity.


Drinks: Non-alcoholic

Friday, November 17, 2017


The Challenge

We were tasked with creating an influencer strategy and content that positively showcased the new Azeradesigns. We grounded our insight in the productivity of mornings – how embracing them frees up time to do activities and prepares you for the day ahead.


The Solution

Our campaign inspired people to wake up to new experiences and make the most of their days with NESCAFÉ Azera.

We sent influencers a ‘Wake Up To…’ box to create content aimed at on-the-go coffee drinkers. Boxes were tailored to each influencer’s theme with items like a yoga mat, leggings and books to encourage them to embrace their day with NESCAFÉ Azera.


By creating assets for influencers to share with their followers, we provided a continuous product reminder that featured on influencers’ social channels. 

The Results


  • 333,400 reach
  • 22Instagram posts delivered
  • 30,981 engagements