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Getting maximum impact from a disappearing PR budget

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A key phrase for public sector and not for profit communicators is to get ‘more for less’. Budgets are continuing to shrink and there appears to be no let up for the next four years. We all have to find ways of cutting budgets but having a bigger impact. But to achieve this where do you start? How do you develop no or low cost public relations that will get you noticed? The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times?

Course Objectives: 

The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.

Learning Objectives: 

Consider the options for no or low cost communication activity.
Look at how to maximise the impact.
Understand the technology that is available.
Learn how to encourage a team to be creative.
Find out how others are making it work.


A copy of the presentation and all learning materials will be available to download at the end of the webinar.