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Developing a digital strategy

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Places available:
Points Awarded: 
Course Type: 
Classroom based

Increasingly clients are asking PRs to engage in PR campaigns and tactics in the digital arena. But with the social media field being vastly different from traditional PR, and the media evolving rapidly, how do we advise the client? This one day PRCA session reveals the thinking and tools behind developing a digital strategy.

Course Objectives: 

Gain a clear understanding of the social mores and evolution of PR on the internet.
Gain an understanding and appreciation of the key ingredients involved in developing a digital strategy.
Be able to devise digital strategies that make an impact with the target audiences.
Be able to monitor, measure and evaluate the strategy.
Be proficient in advising clients on digital initiatives with confidence.

Learning Objectives: 

Planning techniques in a digital age
The new Digital Audience and how to segment
The Pull in and Push on line of thinking
Utilising the media in the digital age
Deploying tactical tools effectively
Measuring and monitoring your digital campaign
Dealing with the “Social” culture
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Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.