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PRCA Advanced Certificate (AdCert PRCA)

Where to Find Us

7-8 Stratford Place

Course Title Course Type Level Points Awarded
201 Writing effective press releases Classroom based Introductory 40
223 Using Video in Social Media for PR Online Introductory 10
218 Understanding Search in a Social Media World Online Intermediate 10
215 Understanding finance Online Advanced 10
196 Successful Networking Classroom based Advanced 20
195 Stakeholder relationship management Classroom based Intermediate 40
194 Spokesperson Training: Communicating your message effectively Classroom based Intermediate 20
232 Social media metrics Online Intermediate 10
192 Selling into the media Classroom based Introductory 40
191 Project Management Classroom based Introductory 40
205 Procurement: What consultancies need to know Online Intermediate 10
190 Press releases to tweets: Writing for different media Classroom based Introductory 40
187 Planning a strategic PR campaign Classroom based Intermediate 40
186 Pitching to win new business Online Intermediate 10
231 Measuring and Evaluating PR Online Intermediate 10
180 Managing Marketing Communications Classroom based Intermediate 40
177 KPIs - How to measure performance in PR & corporate communications Classroom based Advanced 40
207 How to manage your time and workload more effectively Online Personal Skills 10
228 How to create an effective blog Online Introductory 10
210 How does SEO Work? A guide for PR practitioners Online Intermediate 10
171 Honing Your Copywriting Skills Classroom based Intermediate 40
204 Good media relations Online Intermediate 10
212 Getting to grips with grammar Online Introductory 10
217 Generating sales with social media Online Intermediate 10
211 Ethics in PR Online Intermediate 10
166 Developing a digital strategy Classroom based Intermediate 40
225 Crisis PR in a Digital World Online Intermediate 10
221 Crisis Management Online Introductory 10
164 Crisis communications management Classroom based Intermediate 40
216 Creating and curating compelling content for social media Online Intermediate 10
224 Creating a virtual press office Online Intermediate 10
162 Controlling over servicing - the principles of billable and non-billable time Classroom based Advanced 20
161 Choosing and Using a PR Agency Classroom based Intermediate 40
159 Building Effective Persuading and influencing Skills Classroom based Personal Skills 40
158 Budget management Classroom based Introductory 40
156 Becoming assertive Classroom based Personal Skills 20