This session asks why it is that PR firms generally spend far more time on their clients and accounts then they are being paid for. It looks at the causes and the cures as well as how to monitor and control staff utilisation, account by account.
The principles of selling ‘time'
How to monitor it and how to minimise over-servicing
It also demonstrates graphically how very small changes in ‘billed' time can have a dramatic impact on profitability.
Learn the concept of selling time and how best to ensure that this precious commodity is used effectively and not ‘given away'.
Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.