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Selling into the media

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Places available:
Points Awarded: 
Course Type: 
Classroom based

The cornerstone of any PR campaign is gaining media coverage for your client's story. Yet pitching a story to a journalist is probably the single most daunting task in public relations practice. Add to this the sheer volume of stories being sold into the media every day and the task starts to look impossible. What PR consultants require is a pitch strategy, coupled with an armoury of tactics to cut through the noise and score with a story that will interest a journalist. This course helps consultants meet the challenge of pitching stories to the media successfully.

Course Objectives: 

Be equipped with the confidence to deal with different types of journalists.
Furnished with the strategies and tactics to successfully pitch in stories to all types of media.
Gain the experience during the course of selling in a live story to a journalist and receiving feedback.

Learning Objectives: 

Common problems encountered when selling in a story
The key ingredients for a strong story
Riding the News Cycle
Constructing an angle that sells your story
Tailoring your story to fit the different media
Knowing who you are selling to
Knowing the media timetable
Building the media contact list
Telephone techniques and tactics
Following up your pitch
Leveraging your story through interviews, photography etc.
Sales techniques on the telephone
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Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.