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Measuring and Evaluating PR

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Places available:
Points Awarded: 
Course Type: 

PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.

Course Objectives: 

Gain an overview on the latest thinking in evaluation and what is available.
Understand how to apply it to your campaigns.
Understand how to make it an integral piece of your management.

Learning Objectives: 

Why evaluate? And the need to have it at the heart of everything you do
The common pitfalls of evaluation and how to avoid them


A copy of the presentation and all learning materials will be available to download at the end of the webinar.