This course asks why PR firms generally throw more resources at winning new clients than growing their existing ones. It demonstrates graphically that most firms are missing growth opportunities and identifies ‘the nine things that we all forget to do' that would deliver faster growth and greater profitability.
Demonstrate how and why valuable growth opportunities with existing clients are being missed every day.
It shows how to identify the opportunities and how to exploit them.
It introduces the concept of ‘managed investment time' and how this simple idea could generate a huge return. The session will be split 50:50 between presentation and discussion, with plenty of time for ‘Q and A'. - See more at: http://www.prca.org.uk/pr-training-growing-your-current-clients-how-to-g...
Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.