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Reddit: Tips and Trends for Digital PR and Social Media Campaigns


08 Jun 2023




Virtual Classroom



For 15 years, Reddit has served as ‘the front page of the Internet’ with thousands of topic-led forums (subreddits) uniting ardent communities around a shared interest.

With 430+ million monthly active users globally (more than Twitter, Snapchat or Pinterest), Reddit has recently opened their first UK office. Despite its huge passion-led audience, many marketers don’t know enough about Reddit to use it in their PR or social media campaigns.

This course will explore the range of opportunities for brands on Reddit, why it is a great place for research, and what you need to know to have success on the platform.

Event Type: Classroom

Address: Virtual Classroom, Virtual Classroom

Places available: 12

Places remaining: 10

Trainer: Candace Kuss CMPRCA

Image of trainer

Event Overview

Event Overview


We’ll discuss:

  • The Story of Reddit: History, Growth, and Appeal
    • The importance of online forums
  • Using Reddit for Research and Audience Insight
  • What Works on Reddit
    • What to avoid
  • Editorial Opportunities
    • Ask Me Anything (AMA)
  • Paid Opportunities for Brands
  • Tips, Tools & Resources



About the Trainer


Candace Kuss is a creative consultant and brand strategist. She is a digital and integrated marketing expert with an unparalleled multi-disciplinary agency background.


Candace spent twelve years as the Director of Social Media for H+K and was honoured to be named as an Innovator 25 by the Holmes Report. She was recruited to London as a Creative Director for Ogilvy, and was a SVP/Creative Director at Digitas in Boston and San Francisco. 


Candace is an active member of the Advisory Board for Creative Equals and was the founding member of the WPP Stella women’s leadership group. She is the Co-Chair of the PRCA Digital Group and is an instructor for their Training Courses . Candace is a frequent speaker and award show judge for global industry events, including VidCon, Cannes Lions, Dubai Lynx, Young Lions and D&AD New Blood. She is a blogger, podcaster and licensed mudlark. Find her @CandaceKuss