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Mike Daniels MPRCA

The Measurement Practice

About Mike


With a background in PR and marketing communications, Mike co-founded Report International, a global leader in media analysis 25 years ago (Report International was subsequently bought by CARMA). During his time as Chair of AMEC, Mike actively supported the initial iteration of the Barcelona Principles, and the development of the first Valid Metrics Framework.

Mike is a long-standing member of the IPR (Institute for Public Relations) Commission on Measurement, is a Founding Lifetime Fellow of AMEC and was recently inducted into the PR News Measurement Hall of Fame.

Mike is Principal of The Measurement Practice, a specialist consultancy helping clients actively use measurement to drive enhanced communications and business performance.

With a background in PR and marketing communications, Mike co-founded Report International, a global leader in media analysis 25 years ago (Report International was subsequently bought by CARMA). During his time as Chair of AMEC, Mike actively supported the initial iteration of the Barcelona Principles, and the development of the first Valid Metrics Framework. Mike is a long-standing member of the IPR (Institute for Public Relations) Commission on Measurement, is a Founding Lifetime Fellow of AMEC and was recently inducted into the PR News Measurement Hall of Fame. Mike is Principal of The Measurement Practice, a specialist consultancy helping clients actively use measurement to drive enhanced communications and business performance.