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Martyna Borys-Liszka

Account Director
London

About Martyna


Martyna is one of the first PR & communications experts specialising in web3 technology and crypto in the UK and Europe. She was named in PRWeek's 30 Under 30 back in 2020 and has been a PR Week Awards Judge in the Technology category in 2021 and Large Agency of The Year in 2022.

Martyna has seven years of PR experience after running strategic programs for a range of challenger and blue-chip clients at global agencies like Hotwire or Edelman. During her career, she led several award-winning EMEA-wide campaigns and was crucial to winning Edelman UK its first cryptocurrency client, Kraken Exchange. During her career, she led media relations strategies for various cryptocurrency projects across the ecosystem as well as institutional players and lifestyle brands.

Martyna is the Director of PR at Serotonin, the marketing and product studio for web3, which specialises in go-to-market strategy and execution for brands native and new to web3, in addition to web3 transformation initiatives for blue-chip brands.

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Martyna is one of few UK/EU PR & communications experts specialising in the cryptocurrency and decentralised finance sector. She has extensive experience in B2B tech and fintech PR after running strategic, high-octane programmes for a range of challenger and blue-chip clients at leading tech PR agencies like Edelman, Hotwire and CCgroup. During her career, she led several award-winning EMEA-wide campaigns and was crucial to winning Edelman UK, its first cryptocurrency client. Martyna is Chair of the PRCA’s first Financial Services and Fintech Group and was named PRWeek's 30 Under 30 in 2021. She has also been a PR Week Awards Judge in the Technology category for the second year in a row.