About Alice
About
Alice is a senior director at Citypress and co-heads the agency’s business and corporate practice. For the past 15 years she has advised businesses of all sizes – from FTSE 100 firms to digital disruptors and SME challenger brands – on their communications strategies. Alice has particular expertise in developing campaigns for brands with complex, multi-faceted and geography-specific stakeholder needs and has done this for the likes of Lloyds Banking Group, Centrica, Crown Paints and eBay.
Training theory
Training should be two things: engaging and applicable. The best ideas are simple, so my sessions are built around practical guidance grounded in real-world experience – and lots of conversation.
Specialisms
Alice is a specialist in strategic media relations and integrated campaigning, particularly where there’s a need to engage communities at grass-roots level.