Summary
Raising awareness of Nestlé Professional’s iconic Toque d’Or Competition, which at 28 years old is one of the longest standing competitions in the industry. Offering life changing experiences to hospitality students, the competition celebrates the industry’s rising stars and trail-blazes the skills agenda.
Client/Brand:
Nestlé Professional
Sector:
Hotels & catering
Date:
Monday, February 27, 2017
Agency: Speed Communications
The Challenge
Position Nestlé Professional as a leader in the training of the next generation of hospitality staff, through its’ Toque d’Or Competition.
The Solution
Leveraged high profile media partnerships to produce a range of thought-led features that highlighted the extensive historic work Nestlé Professional had conducted throughout the past 27 years to drive recruitment and standards in youth skills. ndards in youth skills.
The Results
90 pieces of coverage across hospitality trades. This represented a 250% increase in media commitment to the competition with many leading journalists attending the Heats, Finals and Awards dinner. 9:1 ROI