This practical course provides you with a stage-by-stage overview of the key stages needed to develop an internal communications strategy for your organisation or for clients. It also delivers an understanding of how organisations can use internal communications and engagement to deliver business goals, as part of an integrated approach to strategic reputation management.
Participants will be able to confidently evaluate the effectiveness of current internal communications and engagement in organisations, identifying barriers and opportunities, and develop practical internal communications and engagement strategies to implement. Learn through Breakout workshops and group problem solving.
Facilitated discussion.
Self-learning and critique.
A simple step-by-step process to develop an internal communications strategy which includes:
Reviewing case studies and current academic /industry thinking
Reviewing stakeholders
Current impact and barriers to success
How to achieve greater impact
Evaluation and measuring success
- See more at: http://www.prca.org.uk/product.asp?cid=2&pid=3871&sid=283#sthash.4s6bbQv...
Full course notes will be provided. A notebook and pen will also be provided. If you prefer to work on a laptop, you are more than welcome to bring it along with you to use throughout the day.