The Northern Ireland Group of the PRCA was launched in late 2010. Chair of the group Eamon Deeny aims to achieve the following:
- To build the professional competence of the PR agency community in Northern Ireland.
- To use the PRCA's resources and knowledge to help assist with the above.
- To raise awareness of the PRCA and build membership of it in Northern Ireland.
- To ensure the voice of PR and communications agencies is recognised and heard within the Northern Ireland economy.