The broadcast landscape is evolving rapidly. Whilst radio and TV still garner the highest levels of trust across Europe and enjoy huge audiences, more nascent formats, like podcasting, offer exciting new routes to niche audiences, from guest placement to brand funded publishing – where you are the media owner.
The enduring popularity of broadcast media and these developments present agencies and in-house teams with exciting opportunities. The PRCA’s Broadcast Group exists to help you capitalise upon them and keep you abreast of changes.
The PRCA Broadcast Group and its events are sponsored by markettiers.